The Crock-Pot® brand’s concept of slow cooking is so different – so improved
over ordinary ways of preparing foods – that you’ll be glad to learn about it’s
It all started in August of 1970 with a simple bean-cooker: a glazed brown crock
liner, white steel housing and aluminum lid. What the Crock-Pot® brand
did first was expand the cookbook to offer a real practical variety of dishes for
the bean-cooker. The brand then redesigned the product’s outer wrapper and added
handles and a glass lid. By associating the crockery liner with its pot-like shape,
out came the name Crock-Pot® slow cooker. This slow electric stoneware
cooker introduced a new category of appliances to the trade in January 1971 and
revolutionized the way Americans cooked for their families.
Slow electric cooking in stoneware combines brand new – old time principles to produce
exceptional flavour, nutrition and economy cooking. Low-watt heat surrounds the food
to bring it gently to the peak of perfection. A Crock-Pot® slow cooker
(not a crockpot) does not heat from the bottom – so you’ll have no scorching and
less boiling away of juices and nutrients. Less chance of overcooking, or shrinking
The Crock-Pot® slow cooker, only uses between 75 and 150 watts of electricity on LOW and between 150 and 210 watts on HIGH. It cooks all day for only a few pennies!
In addition to enjoying better flavour, homemade meals, and saving money on meats
and electricity, you will have more leisure time. Just add the ingredients, start
the Crock-Pot® slow cooker and go off for the day! You’ll come home hours
later to a warm and inviting home cooked meal.